Wednesday, March 21, 2012
Zynga says "buh bye" to Amazon
Building your own cloud is a big bet: data centers, racks and racks of equipment, servers, network switches, cables.... lots of cables. That's a very big investment to make for a platform that's just overhead to your main business: developing software (games).
If the platform is actually your business, then it makes a lot of sense. In that world the product isn't software; the product is the platform. In that world you want to own the platform. You want the control (costs, performance, etc).
Zynga says that it will still use AWS for spikes in service that it cannot service within its own zCloud platform, and so it isn't the complete end of the relationship for the two companies. But it is still a very big change for Zynga.